May Press Round Up

by nora on June 8, 2017

At Wolf PR, we are always excited to see May come, the anticipation of pop-up installations, launch parties, closing parties, lacquered disco parties, sound bath parties... and the Javits center filled with exciting design work from around the world. However, now that design “week” has slyly taken over the whole month, with exhaustion we welcomed the first of June. Wolf PR hit the ground running in May adding a great new client; Montreal based Claste, whose inaugural collection Tension debuted at ICFF against the backdrop of a white fur wall. - Claste in Wallpaper* Post ICFF 2017, Wallpaper* published a distinctly home-focused review of design week recounting the residential, intimate, and interior nature of much of the work. In contrast to this largely comfy and nostalgic vibe, Julie Baumgardner highlighted Claste’s lounge chairs How Fragile This Lovewriting: “Newcomer from Montreal, Claste debuted at ICFF a seriously sexy line of ‘pure material’ chairs in glass and pink onyx that gave a ‘slight sense of unease’, tells studio co-founder Philip Hazan.” We were thrilled by the great reception of Claste’s minimal and architectural collection, which was also featured in ICFF reviews by Sight Unseen, Apartment Therapy, and Homedit. wallpaper-claste-high - Kikkerland in Entrepreneur Magazine Always testing the edge of what’s new, quirky home-goods design giant Kikkerland has sponsored a student design challenge since 2009. The June 2017 issue of Entrepreneur Magazine featured a full-page article on Kikkerland’s 2016 challenge. The article title fits last year's outcome, where the results were just as much of a challenge for Kikkerland founder Jan van der Lande as the design call was for participating Rhode Island School of Design students - “Cast a Wider Net for Great Ideas…But Don’t be Afraid to Embrace the Bland Ones.” The winning project, a highly functional cord organizer, selected by partner retailer the Container Store didn’t embody the offbeat sense of humor Kikkerland is know for. But as Entrepreneur editor, Stephanie Schomer noted, Cable Loft’s huge retail success gave van der Lande pause; bland ideas can be great ideas too.  entrepreneur-kikkerland-high - Gabriel Scott in Design Milk Design team Gabriel Scott’s major inspirations – architecture and jewelry design – were artfully merged in their two new collections Myraid  and Briolette, unveiled at Salone in Milan. In May Design Milk published an image rich piece that featured close up photographs highlighting the gem-like facets and connections reminiscent of jewelry settings embodied in Gabriel Scott’s two newest collections. designmilk-gabrielscott-high   -

April Press Round Up

by nora on May 17, 2017

Since 2012 the Press page at has been filling up with a continuous feed of features on our client’s great work, but we admit that our blog has been, well, a bit left out. Excited to bring you a more in depth review of our work and clients exciting projects, products, collaborations, and creations we are initiating a monthly press round up. We hope you enjoy!


Kikkerland in SNAP

For their 25th anniversary, Kikkerland a design company known for its clever, well designed household items, collaborated with designer David Weeks to create SquareBear. Inspired by his son’s toy action figures and always looking for new design mediums, Weeks set out to craft a line of wooden toy animals. Passionate about showcasing designers and skilled in large-scale production, Kikkerland’s founder Jan van der Lande was the ideal manufacturing partner for SquareBear. Marked by a full-page image of the tiny wooden bear, this exciting collaboration was featured in the March/April 2017 issue of architectural trade publication SNAP.



ZigZagZurich in Fast Company Design

Industrial designer George Sowden is a granddaddy of Memphis and is still holding court in the design world. ZigZagZurich, founded by Sonwden and artist Nathalie Du Pasquier, is at the front of the Memphis revival, bringing bold graphics to home textiles. In April, Fast Company Design featured ZigZagZurich’s new CoopDS line. Punctuated by photos of graphic black-and-white blankets, quotes by Sonwden describe the sprit of Memphis, “a defining moment in late 20th-century design.” For Fast Co editor Diana Budds this collection is perfect for Memphis enthusiasts, who aren’t quite ready for pink and green polka dots.



Julia Haney Montanez in the Wall Street Journal

Julia is a good friend of Wolf PR and all around design maven. She produces and curates the MADE section Architectural Digest’s annual design show, writes for publications like the Los Angles Times, and contributes to Homepolish as a designer and editor. In April, the Wall Street Journal asked designers to “recall their craziest childhood decorating experiments.” Julia, who now renovates and styles chic New York Apartments, recalls steeling her mothers CD collection to create a DIY life-size disco ball wall treatment in her bedroom. Every great designer has to start somewhere, right?




We’re hiring!

by nora on May 20, 2015

Wolf PR is looking for an ambitious, energetic and creative individual to join our small PR firm in a role focused on home, design and consumer products. Candidates must have 2-5 years public relations experience.Strong media relations, attention to detail and strong writing skills are a must. Candidate will work directly with the owner. Must be well organized, be able to take initiative and work well without supervision.

Responsibilities include: -administrative duties such as managing and filing press clippings and updating master contact lists

-writing press releases and media alerts
-creating digital press kits
-writing email blasts for clients' new works, new arrivals or events
-writing pitches to digital and print media outlets for client profiles, announcing new collections, etc.
-copy editing releases, emails, etc.
-finding new outlets or editors to pitch clients to
-maintaining editorial relationships through social contact (lunches, drinks) and digital communications
-keeping up with frequent email correspondence with clients, editors and writers
-assisting owner in day to day tasks that arise when running a small business

Must be comfortable working with:
-Google Drive

We're a fun office, with lots of room to grow and take own your own projects. The more ambitious and excited you are about growing your role, the more room for growth there is. For consideration, please send your résumé and a letter detailing something you worked on recently that you are proud of to It can be related to PR, it can also be about a race you ran, a trip you just finished, or a life milestone. Get us interested and excited!

Things I'm up to this week:
-I'm in the middle of reading Perfume, which contrary to its sugary title is so amazingly creepy. You wouldn't think a super-sense of smell would lead to murder...
-Working for myself means I've tried out many different coffices. My office away from home is Lincoln Station. Today I'm working from the Ace Hotel-- it very well may be my favorite place to work. If you like big American flags, taxidermy, and creative meetings abound, make your next coffee meeting here.
-Planning a river tubing trip for the weekend. Lazing down the Delaware is as amazing as it sounds. Bring a refreshing tequila drink to sip on as you float. Pro-tip, take the bus and let someone else do the driving for you. And bring a sweatshirt for the ride home.

Welcome to Wolf PR’s online home!

by nora on March 2, 2012

Hello and welcome to Wolf PR online! My amazing web design guru, dedicated intern and I have been working very hard to get this website up to scruff. I really hope you like it, well as much as someone can like a small business's website. Design is so important to me that I knew I needed nothing less than an easy to navigate, beautifully designed home for my home-grown pr firm. I'm really proud of the end result: now I can show off my clients, both past and present, and the press I worked hard to get for them. Please poke around, let me know what you think. How do feel about its functionality? The colors and type? Is it easy to find your way around? Who did the voice over for that bike safety video? Tell me what you love, and tell me what you wish was better, I can't wait to get your feed back. You can also just write to say hello, those are my favorite kinds of emails!