We are a boutique PR firm that lands great press for design minded businesses.

PR for Design and Lifestyle Brands

We're proud to be nimble and incredibly effective at getting our clients the attention they deserve through thoughtfully researched PR strategies.

Since 2011, Wolf PR has been dedicated to all things design. We are a boutique firm working with everything from luxury collectible design to accessibly priced gifts, furniture, textiles, lighting, table top, home, and product/consumer lifestyle brands, both to the trade and direct to consumer.

We craft tailored PR programs for Direct to Consumer (D2C) and design brands, combining traditional media relations with affiliate marketing and specalize in earned media strategies to help clients boost sales and brand visibility.

We’ve placed our clients in…

WHAT WE DO

01

Media Relations

Wolf PR has deep connections with editors, writers, and freelancers across top-tier publications, which helps us secure regular editorial features and boost your brand’s presence. We’re great at getting our clients into product reviews, competitive roundups, and telling their most important stories. Whether launching new products, repositioning brands, or running national campaigns, we craft media strategies that reach the right audiences.

Our services include ongoing or project-based public relations, media training, thought leadership, and strategic execution to ensure your story resonates with the people who matter most.

Affiliate Marketing

02

Traditional ads are losing their impact as consumers actively avoid them, publications can’t generate revenue with them, and clients can’t track their outcomes. That’s where our affiliate marketing services come in. At Wolf PR, we strategically align our media outreach with your affiliate program to open up more opportunities for editorial coverage in consumer and lifestyle.

By integrating affiliate links into our PR strategy, we can expand your reach, incentivize media features, and provide measurable results, all while boosting your brand’s visibility and sales.

Advisory + Strategy

03

Wolf PR offers comprehensive advisory and support services. We begin with a deep dive into your industry, competitors, and goals, developing custom PR and communications plans. Our expertise spans competitor research, launch strategy, client engagement, thought leadership, and content strategy. We also support event planning, trade shows, and award submissions.

With a firm understanding of successful assets and timelines, we create and execute a PR strategy specifically built for your business.

Testimonials

  • Wolf PR was the first PR company that made a serious impact on our business. They worked tirelessly and were essentially an extension of our own team. Nora is strategic, levelheaded and results-oriented - her approach unlocked press moments in the NY Times, Bon Appetite, Business Insider, Oprah, Dwell Magazine and many, many more publications from our target list to help drive momentum, build brand awareness and power our online sales. One press hit alone drove millions of dollars in revenue and helped us double our newsletter list. I couldn't be more grateful for our partnership!
    -Kimberly Christenson, Graf Lantz

  • Partnering with Nora Wolf and the Wolf PR team for a big launch, the Cosm chair, was a game-changer for Herman Miller. Wolf PR was brought into the project very late, but integrated seamlessly and delivered outstanding results. Their support during Salone de Mobile and NeoCon was invaluable, bringing countless editors to our showrooms. Thanks to the Wolf PR team, Cosm received significant attention from Metropolis, Interior Design, Design Milk, Gear Patrol, Contract, Azure, and was named one of the most Innovative Products of the year by Fast Company! Nora and her team are incredibly well-connected in the design industry and really know how to break through the noise, get in front of the right people, and make a statement.
    Nick Butterfield, Herman Miller

  • Wolf PR put my brand on the map. As a brand new, totally unknown business, I approached Nora for a few 1-on-1 sessions before starting our engagement to formulate messaging & prepare assets. Then at launch, we were ready to hit the ground running! In 6 months, we surpassed my expectations with features including Traditional Home's Movers and Makers, Interior Design magazine, and Business of Home, which was at the top of my target list! I'm glad I trusted Wolf PR - their expertise, agility, & straight-talk set my brand up for success.
    Hannah Learner, Rhinne

  • Nora Wolf and her team at Wolf PR have been instrumental for Jenny Lemons. Since working with them, we've transitioned from a brick-and-mortar shop to entirely online and landed incredible, high-level collaborations, positioning us as leaders in our industry. The exposure and visibility Wolf PR generated have been crucial to our growth and exciting partnerships. Without their support, we wouldn't be where we are today.
    -Jennie Lennick, Jenny Lemons

  • Working with Nora and the Wolf PR team on the launch of Sprezz was transformative for our business! The Wolf PR team feels like an extension of our own. They got our brand with consistent coverage in top-tier publications; our products have been featured in some of my dream outlets, such as the New York Times, Elle Decor, Architectural Digest, Harper's Bazaar, House Beautiful and Business of Home. I can’t speak highly enough about the Wolf PR team and their dedication to their clients and their craft. We loved working with an agency that is proactive, creative, and capable of keeping up with us as we grew! They have strong relationships with key media targets, and I fully trust that they represent our brand with precision and care.

    -Anam Sadarangani, Founder + CEO, Sprezz

  • We started with Wolf PR for a holiday gift guide project and loved the results, so we quickly moved to a full-time retainer. Their team is so easy to work with and over the past two years, they have consistently secured top press placements for us, helping share our unique story and our commitment to repurposing deadstock yarn. Their dedication and expertise have been invaluable to Verloop’s growth.
    Ella Lim, Verloop

Why our clients love to work with us

We’re small, but mighty – You’ll work directly with our founder and senior team members, never an entry-level account executive. Our entire team has a minimum of 7 years of experience, ensuring you get seasoned PR expertise. And your account will never get lost in the shuffle because we keep our account number low on purpose.

We’re niche – We don’t do everything, and because of that we’re really good at just a few things; bringing in media hits with top tier publications and great affiliate marketing. We know the market, we know the media, and we know how to get your brand noticed.

SPECIAL INVITE ONLY SERVICE

Holiday Gift Guide Pitching Capsule Service

Do you want to see your products in holiday gift guides? At Wolf PR we’re so good at placing our clients in gift guides that we've turned it into a dedicated capsule service. After a successful pilot in 2022 our Holiday Gift Guide Capsule Service has become a permanent offering, with clients so happy, they often convert into full-time partners at the end of our capsule service session.

Our HGG Capsule Clients are regularly placed in Real Simple, Better Homes and Gardens, New York Magazine, Cosmopolitan, Buzzfeed, Refinery 29, Well + Good, WIRED, Apartment Therapy, The Skimm, and so many more. Gift guides can make a significant impact- in sales, brand awareness, and building relationships with product editors- and we’re here to help you capitalize on that.

Listen to Wolf PR founder Nora Wolf share expert holiday pitching tips by clicking the podcasts below—free advice you don’t want to miss!

This service is invite only, to learn more, see our results, and find out how to apply click below.

We love our clients!

At Wolf PR, we specialize in representing creative, design-driven brands that focus on furniture, home goods, and lifestyle products.

Our clients range from innovative companies in furniture and home decor to those producing fun accessories, games, textiles, and sustainable products.

We work across all types of design, from multi-national public companies to small one-person shops. We excel at helping brands that prioritize thoughtful design and craftsmanship connect with top-tier media and consumers.

We help our clients launch new products and amplify brand stories. And we only work with accounts that excite and innovate!

Learn more about our clients!

Meet our sister brand: Wolf Craft

Looking for PR support without the long-term retainer?

Wolf Craft, our sister brand, gives companies expert tools, built by PR pros to empower businesses to do their own public relations. We specialize in helping creative companies define their media stories, create high-quality assets, and develop actionable PR strategies. Perfect for businesses that need expert guidance but want to stay hands-on. Wolf Craft gives you the tools to build brand awareness, attract the right clients, and get noticed by top media outlets.

Learn more about Wolf Craft.

 FAQs

 

  • Media relations is all about building strong connections with reporters, editors, producers, and publications to get your brand noticed. At Wolf PR, we help our clients by pitching stories to lifestyle, design, trade, and consumer publications, securing coverage for product launches and company initiatives. We also focus on thought leadership, making sure your brand’s leaders get recognized in the right places. We work to get your story in front of the right people.

  • What's important to know is that when you read the words, “we’re responding to an ever-changing media landscape,” what it means is how publications make money has changed. And that affects what kind of content they publish. Publications today rely on affiliate programs to make money—print ads and banner ads aren’t the main revenue anymore. Many outlets have invested in commerce teams that focus on affiliate-linked products, so having an affiliate program is key to getting press. Our Performance PR strategy gives brands a better chance at securing media placements while boosting visibility and sales.

  • At Wolf PR, we start onboarding our clients with a detailed timeline that includes their launches and activations. We gather necessary assets like photography and samples. Most importantly, we start by conducting a media audit to identify story angles, and set clear goals with the client.

    Once this groundwork is laid, we introduce the client to the media. We then start pitching stories to top-tier publications, arrange meet-and-greets with editors, and develop specific story angles for upcoming product launches and features.

  • Absolutely! We provide pre-launch PR strategies to help your brand shine, guiding you on the exact visual assets and storytelling documents needed to secure press, complete with detailed notes and examples. We work closely with our sister brand, Wolf Craft, whose research experts craft strategic plans tailored to your goals. With our PR-tuned insights, we ensure your content connects with both media and clients, helping editors say, “This story is a perfect fit for our audience!” and clients think, "Woah, I need this product!" We aim to position your brand effectively from the start, avoiding costly mistakes.

  • Yes, Wolf PR loves start ups and small brands! We offer tailored PR services to fit the needs and goals of emerging businesses. For more budget-friendly options, we also partner with our sister brand, Wolf Craft, which provides strategic support and tools for startups looking to manage their own PR. Both Wolf PR and Wolf Craft are here to ensure that even smaller brands have access to impactful public relations.

  • Yes! Wolf PR specializes in brand repositioning, helping you define your most media-relevant stories and develop assets that meet industry standards. We use time-tested methods and in-depth peer research to understand what editors are looking for, so you’ll know exactly what to create for maximum impact. Every project has hidden stories—whether it's the science behind new materials or unique collaborations—and our design-thinking approach uncovers them, building a content strategy that tells your story in compelling, creative ways.

Work with Wolf PR