We are a boutique PR firm that lands great press for design minded businesses.

PR for Design and Lifestyle Brands

We're proud to be nimble and incredibly effective at getting our clients the attention they deserve through thoughtfully researched PR strategies.

Since 2011, Wolf PR has been dedicated to all things design. We are a boutique firm working with everything from luxury collectible design to accessibly priced gifts, furniture, textiles, lighting, table top, home, and product/consumer lifestyle brands, both to the trade and direct to consumer.

We craft tailored PR programs for Direct to Consumer (D2C) and design brands, combining traditional media relations with affiliate marketing and specalize in earned media strategies to help clients boost sales and brand visibility.

We’ve placed our clients in…

WHAT WE DO

01

Media Relations

Wolf PR has deep connections with editors, writers, and freelancers across top-tier publications, which helps us secure regular editorial features and boost your brand’s presence. We’re great at getting our clients into product reviews, competitive roundups, and telling their most important stories. Whether launching new products, repositioning brands, or running national campaigns, we craft media strategies that reach the right audiences.

Our services include ongoing or project-based public relations, media training, thought leadership, and strategic execution to ensure your story resonates with the people who matter most.

Affiliate Marketing

02

Traditional ads are losing their impact as consumers actively avoid them, publications can’t generate revenue with them, and clients can’t track their outcomes. That’s where our affiliate marketing services come in. At Wolf PR, we strategically align our media outreach with your affiliate program to open up more opportunities for editorial coverage in consumer and lifestyle.

By integrating affiliate links into our PR strategy, we can expand your reach, incentivize media features, and provide measurable results, all while boosting your brand’s visibility and sales.

Advisory + Strategy

03

Wolf PR offers comprehensive advisory and support services. We begin with a deep dive into your industry, competitors, and goals, developing custom PR and communications plans. Our expertise spans competitor research, launch strategy, client engagement, thought leadership, and content strategy. We also support event planning, trade shows, and award submissions.

With a firm understanding of successful assets and timelines, we create and execute a PR strategy specifically built for your business.

Testimonials

Why our clients love to work with us

We’re small, but mighty – You’ll work directly with our founder and senior team members, never an entry-level account executive. Our entire team has a minimum of 7 years of experience, ensuring you get seasoned PR expertise. And your account will never get lost in the shuffle because we keep our account number low on purpose.

We’re niche – We don’t do everything, and because of that we’re really good at just a few things; bringing in media hits with top tier publications and great affiliate marketing. We know the market, we know the media, and we know how to get your brand noticed.

SPECIAL INVITE ONLY SERVICE

Holiday Gift Guide Pitching Capsule Service

Do you want to see your products in holiday gift guides? At Wolf PR we’re so good at placing our clients in gift guides that we've turned it into a dedicated capsule service. After a successful pilot in 2022 our Holiday Gift Guide Capsule Service has become a permanent offering, with clients so happy, they often convert into full-time partners at the end of our capsule service session.

Our HGG Capsule Clients are regularly placed in Real Simple, Better Homes and Gardens, New York Magazine, Cosmopolitan, Buzzfeed, Refinery 29, Well + Good, WIRED, Apartment Therapy, The Skimm, and so many more. Gift guides can make a significant impact- in sales, brand awareness, and building relationships with product editors- and we’re here to help you capitalize on that.

Listen to Wolf PR founder Nora Wolf share expert holiday pitching tips by clicking the podcasts below—free advice you don’t want to miss!

This service is invite only, to learn more, see our results, and find out how to apply click below.

We love our clients!

At Wolf PR, we specialize in representing creative, design-driven brands that focus on furniture, home goods, and lifestyle products.

Our clients range from innovative companies in furniture and home decor to those producing fun accessories, games, textiles, and sustainable products.

We work across all types of design, from multi-national public companies to small one-person shops. We excel at helping brands that prioritize thoughtful design and craftsmanship connect with top-tier media and consumers.

We help our clients launch new products and amplify brand stories. And we only work with accounts that excite and innovate!

Learn more about our clients!

Meet our sister brand: Wolf Craft

Looking for PR support without the long-term retainer?

Wolf Craft, our sister brand, gives companies expert tools, built by PR pros to empower businesses to do their own public relations. We specialize in helping creative companies define their media stories, create high-quality assets, and develop actionable PR strategies. Perfect for businesses that need expert guidance but want to stay hands-on. Wolf Craft gives you the tools to build brand awareness, attract the right clients, and get noticed by top media outlets.

Learn more about Wolf Craft.

 FAQs

 

Work with Wolf PR